Self-serve diagnostic · one-time report

Know your offer's score before you spend another cent building it.

Answer a few questions about your real offer and get your Offer Viability Report by email — the same D×C×O×P formula behind every paid audit, for a fraction of the cost.

  • Delivered to your inbox within minutes — no call, no waiting
  • See exactly which variable is your bottleneck — Demand, Category, Outcome, or Price
  • One-time payment, $26 — no subscription, no recurring charge
Free preview — drag the sliders
TOTAL 630 / 10,000
STRUCTURAL FRICTION
Bottleneck: Category Legibility (3/10) — fixable with repositioning, not a full rebuild.
7
3
6
5
The problem

Building on guesses gets expensive.

Months into building, running ads, or pitching — and only then finding out the whole premise had a structural gap. A report catches it before you spend on any of that.

You built first, checked later

Months of work went into an offer nobody could categorize — and you found out from silence, not from a report.

Ad spend against a zero

No amount of targeting fixes a structural gap. A short report would have flagged it before the first dollar spent.

You don't know what to fix first

Everything feels a little off. A report tells you exactly which one variable to fix before touching the rest.

The formula behind the score

Offer Viability = D × C × O × P

The same four variables, scored 0–10, that the demo above just used. It's multiplicative on purpose — a zero on any one collapses the whole offer, no matter how strong the rest are.

D

Latent Demand

Are people already searching for this, or are you educating them into wanting it?

C

Category Legibility

Can a buyer file you into a budget line in one sentence?

O

Outcome Economics

Is the before/after something you could put a number on?

P

Payment Normalization

Is it normal for this exact buyer to pay for this exact thing?

How it works

Purchase to inbox, same afternoon.

STEP 1

Answer the questionnaire

A short set of questions about your actual offer — not sliders, your real answers.

STEP 2

We score it

Your answers run through the same D×C×O×P formula used in every paid engagement.

STEP 3

Get your report

Delivered to your inbox within minutes — your score, your named bottleneck, and one directional recommendation, in plain language.

Investment

One report. One low-risk step.

$26 / one-time
  • Your unified D×C×O×P score (offer's viability matrix)
  • Your named bottleneck, explained in plain language
  • Your score dynamics in structural terms
  • One directional recommendation to address it
Automated Report — Delivered to your inbox in 2–3 min ⚡

🔒 Your business details are kept confidential

Is this you

Who the report is actually for.

GOOD FIT

  • You want a clear, low-cost answer before investing more time or money
  • You're iterating on your offer and want to check your score after a change
  • You'd rather get a report yourself than book a call first

NOT A FIT — YET

  • You want a person to actually rebuild the offer with you — see the full Audit instead
  • You want done-for-you messaging and a buyer journey map, not just a report
  • You're not ready to act on what the report tells you yet
Why trust the score

The report isn't watered down.

15+ years of delivery discipline distilled into four scored variables, not a lead-gen quiz with a marketing spin on the results.

15+YEARS IN DELIVERY
4VARIABLES, ONE FORMULA
Operating principle

No vague "readiness score." A clinical read of exactly which variable is costing you the sale — the same one a client pays for in the full Audit.

Before you buy

Questions worth asking

Is this an automated report, or does a person review it?

It's generated automatically from your answers, using the same D×C×O×P formula behind every paid engagement — no waiting on a human review.

How fast will I get my report?

Within minutes of completing your purchase. Check your inbox — and your spam folder, just in case.

Can I run this for more than one offer?

Each report covers one offer. If you're scoring multiple offers, you'll want a report for each one.

What if the report says I need more help?

If your bottleneck needs deeper, hands-on work, you can book the full 1:1 Audit — many people use this report as the first step before that.