This explains the framework the Instinct Check is built on.

🎮 2-minute instinct check

Can you guess the score before the formula tells you?

You'll see 3 real-sounding business ideas. For each one, pick how it's positioned, then guess what score it gets on the same D×C×O×P formula behind every paid Audit. Most people's gut instinct is further off than they expect.

Scenario 1 of 3
BUSINESS IDEA
Selling AI-powered content templates
IDEAL CUSTOMER PROFILE (ICP)
Coaches and consultants who create content

How would you position this?

"Positioning" just means how you'd describe the offer — the actual words you'd use in an ad or on a sales page. Same business, different words, very different result.

NOW GUESS THE SCORE (OUT OF 10,000)

Drag the slider to where you think this angle lands. Lower means buyers would struggle to say yes to it; higher means it's genuinely easy to buy.

5000 / 10,000
0 — would collapse10,000 — highly viable
Scenario 2 of 3
BUSINESS IDEA
1:1 online coaching
IDEAL CUSTOMER PROFILE (ICP)
Busy professionals

How would you position this?

"Positioning" just means how you'd describe the offer — the actual words you'd use in an ad or on a sales page. Same business, different words, very different result.

NOW GUESS THE SCORE (OUT OF 10,000)

Drag the slider to where you think this angle lands. Lower means buyers would struggle to say yes to it; higher means it's genuinely easy to buy.

5000 / 10,000
0 — would collapse10,000 — highly viable
Scenario 3 of 3
BUSINESS IDEA
Social media management service
IDEAL CUSTOMER PROFILE (ICP)
Local business owners

How would you position this?

"Positioning" just means how you'd describe the offer — the actual words you'd use in an ad or on a sales page. Same business, different words, very different result.

NOW GUESS THE SCORE (OUT OF 10,000)

Drag the slider to where you think this angle lands. Lower means buyers would struggle to say yes to it; higher means it's genuinely easy to buy.

5000 / 10,000
0 — would collapse10,000 — highly viable
Results

🧠 Here's how your instinct compared to the formula.

Average difference between your guesses and the actual score, across all 3 scenarios. If that number feels high, that's the point — structural viability isn't something most people can eyeball, which is exactly why the formula exists.

Curious what your own offer would score? Run it through the real Scan — same formula, your actual offer, delivered to your inbox in a few minutes.

Run My Real Offer — $26